About Us

The Future of Organized Ceramic Retail

Our Legacy & Vision

Ishan Cera Retail Pvt. Ltd. (ICRPL), having registered the logo of ICPL, is the culmination of three decades of deep-rooted expertise in the Indian ceramics and home improvement industry. What began as a traditional family enterprise has evolved into a tech-driven, institutional powerhouse designed to bridge the gap between fragmented manufacturing and the modern consumer.

At ICRPL, we aren’t just selling tiles—we are building the “Spine of the Industry”. Our mission is to transform the unorganized landscape into a world-class, transparent, and efficient ecosystem that serves B2B partners, B2C homeowners, and global export markets with equal precision.

The ICRPL Ecosystem: Redefining the Supply Chain

The traditional ceramic industry is often trapped in a cycle of “High Inventory, Low Efficiency.” We have shattered this status quo with our proprietary Multi-Layer Distribution Network.

Strategic Infrastructure (The Hub-and-Spoke Model)

We operate a sophisticated two-tier distribution system that ensures no construction site ever faces a delay due to material shortfalls:

DC L-2 (Entry to premium level Mega Hubs)

Our 25,000 sq. ft. powerhouse centers that maintain deep inventory across 10,000+ SKUs, with more than 30,000+ sku as against order option too, from entry-level utility products to luxury slabs.

DC L-1 (Entry to mid-level mega Hubs)

Agile, territory-specific centers designed to provide lightning-fast replenishment to our retail network.

Evolutionary Retail Formats: Ishan World

We believe the “Real India” lives in its towns and emerging cities. To serve every segment of society, we have developed three distinct store formats under the Ishan World brand

Divya

Our premium, state-of-the-art flagship experience for luxury home décor.

Navya

A high-performance format focused on modern aesthetics and technical excellence.

Express

Our rapid-growth model is designed specifically for town-level accessibility, bringing "Value Buying" to the doorstep of every family.

50,000+ SKUs

A comprehensive portfolio spanning Tiles, Sanitary Ware, Bath Fittings, Slabs, Kitchen Sinks, and Construction Chemicals.

Transparency Engine

We utilize live tracking and digital inventory portals to ensure that our vendors and buyers are always in sync, eliminating the “Trust Deficit” common in the unorganized market.

Our Product Intelligence & Technology

We don’t just move boxes; we manage data. ICRPL is a tech-first organization. Our in-house R&D and “Creative Division” work tirelessly on contract manufacturing innovations, while our digital tools empower architects, builders, and wholesalers.

A Commitment to Stakeholders

We are a people-oriented organization. Whether you are a manufacturer looking for a reliable distribution partner, a dealer seeking a sustainable business model, or a homeowner building your dream space, ICRPL is built on the foundation of your success.

Our Roadmap: From our roots in Western UP, we are rapidly scaling our 50-DC network to cover the length and breadth of India. By 2030, we aim to be the national benchmark for organized home improvement retail.

Connect With Us

Join us as we change the face of the Indian construction industry

Schedule a free consultation with our team and let’s make things happen!