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Franchise Opportunity
FOFO franchises in B2C and B2B with multiple brands.
There will be two types of Segmentation. Ishan Cera Retail would offer a franchise opportunity under the FOFO model, with multiple brands.
- B2C
- B2B
B2C Franchise In this franchise model, we provide the end user with a wide range of products from domestic to international brands in tiles, bath fittings, bathware, and sanitary products, considering various verticals according to product range and customer buying capacity.
We designed various retail store formats based on locality, customer taste, and buying capacity. These formats covered in B2C direct sales and named Ishan World-Divya, Ishan World- Navya, Ishan World-Express have already been tested and run successfully in the market, secondly we have two formats in B2C channel sales named DC L-1, DC L-2, the DC means the distribution center, these distribution center will cater the retail store supply chain only, they will never make directly sales to any individual or bulk buyer other than predefined authorized company stores.
B2B Franchise
In B2B, due to industry rapidly expansion the product range and inventory management for a dealers is very tough task, in this reference we offered a complete turnaround solution as display center in franchisee model to cater the bulk buyer nearby with defined territory, this exclusive display center offered a wide range of latest product, where the buyer can touch and feel the product quality and franchisee can take any quantity or mix product as requirements due to all product will serve against order only, in this format franchisee will not make any inventory, he will just manage their wide display center the display center or business-to-business, we are serving directly to dealers/retailers/wholesalers rather than to individual customers.
B2B Franchise Structure
B2C CHANNEL SALES
What is Franchise?
Franchising is simply a method for expanding a business and distributing goods and services through a licensing relationship. In franchising, franchisors (a person or company that grants the license to a third party for the conducting of a business under their marks) not only specify the products and services that will be offered by the franchisees (a person or company who is granted the license to do business under the trademark and trade name by the franchisor), but also provide them with an Operating system, brand and support.
Why Franchise?
Buying a franchise can be a life-changing experience. There are many reasons why you should fulfil your dream of becoming your own boss and opening a franchise.
The following reasons to buy a franchise will help you understand why it will be a great investment:
- Turnkey Business Model: When you buy a franchise, you are buying a complete turnkey business.
- Proven System in Place: All franchises have an already-established system in place that you must follow. Having a proven system already in place eliminates the guesswork and errors that a common business owner would normally face.
- Higher Likelihood for Success: Since there is an already established system in place, there is a higher likelihood of success.
- Training: Franchise companies offer a 1-4 week training program that is usually held at their corporate offices or an actual franchise location. This will ensure that you are running your business efficiently and will help to eliminate any common mistakes a new business owner usually faces.
- Ongoing Support: When you buy a franchise, you are never alone. You will always be able to pick up the phone and ask questions to the franchisor or even to other franchisees.
- Exclusive Territory: When you buy a franchise, you are also buying an exclusive territory in which to do business.
- Own Multiple Locations: Once you have become a successful franchise owner, the next step is to become a multi -unit franchise owner. After you have one successful franchise open with a great management team you can focus on opening a second location.
Why the Franchise Fee is an Investment in Your Success
Choosing a franchise format with Ishan World means partnering with a business model that has been tested and proven, backed by a team with three decades of industry experience. Rather than navigating the uncertainties of a startup alone, you receive reasonable, well-managed solutions designed by professionals to ensure operational certainty from day one.
It is important to understand that the Franchise Fee is not a royalty. Instead, it is a direct contribution toward the essential expenses that Ishan Cera Retail Pvt Ltd (ICPL) incurs to develop and launch your specific business location.
When you partner with us, your franchise fee covers comprehensive professional support, including:
- Technical Design & Planning: Complete architectural support, including store layouts, detailed furniture and fixture designs, ceiling details, and electrical drawings.
- Brand Presence & Marketing: Targeted digital marketing strategies to manage your store’s grand opening and local market announcement.
- Human Capital Development: Professional assistance in recruiting your local team, followed by specialized sales and operational training to ensure they meet our national standards.
- Operational Mentorship: Multiple on-site visits from our corporate team to mentor your staff and oversee the physical business setup.
- Inventory & Visual Excellence: Data-driven inventory management planning and full Visual Merchandising (VM) support to ensure your store looks world-class and stocks what sells.
By investing this fee, you leverage our FOCO or FOFO model, which removes the burden of “heavy inventory” and “reseller chaos,” allowing you to focus on growth. At the same time, we handle the complexities of the supply chain.
Franchise Opportunity
There will be two types of Segmentation Franchise Opportunities would be offered by Ishan Cera Retail in the FOFO model with multiple brands.
In B2B, due to industry rapidly expansion the product range and inventory management for a dealers is very tough task , in this reference we offered a complete turnaround solution as display centre in franchisee model to cater the bulk buyer nearby with defined territory, this exclusive display centre offered a wide range of latest product , where the buyer can touch and feel the product quality and franchisee can take any quantity or mix product as requirements due to all product will serve against order only , in this format franchisee will not make any inventory, he will just manage their wide display centre the display centre or business-to-business, we are serving directly to dealers/retailers/wholesalers rather than to individual customers.
In this franchise model, we provide the end user a wide range of products from domestic to international brands in tiles, bath fittings, bathware & sanitary or more category., considering various verticals as per product range and as per customer buying capacity. We designed various formats of retail stores as per locality, customer taste and their buying capacity. These formats covered in B2C direct sales and named Ishan World- Divya , Ishan World- Navya , Ishan World- Express have already been tested and run successfully in the market, secondly we have two formats in B2C channel sales named DC L-1, DC L-2, the DC means the distribution centre, these distribution centre will cater the retail store supply chain only , they will never make directly sales to any individual or bulk buyer other than predefined authorised company stores.
Franchisee FAQ
Partnering for Growth
What are the different store formats available for franchise?
We offer three distinct B2C retail formats tailored to different market levels and investment capacities:
- Ishan World – Express: Our entry-level format is designed for small towns and emerging neighborhoods. (Investment: ~₹22.5 Lakhs | Area: 1000+ sq. ft.)
- Ishan World – Navya: A mid-sized designer store for city centers and Tier-1/2/3 markets. (Investment: ~₹35 – 42 Lakhs | Area: 3000+ sq. ft.)
- Ishan World – Divya: Our premium flagship experience center for metro cities and urban hubs. (Investment: ~₹1.5 Crore | Area: 6000+ sq. ft.)
- Divya Depot: A hybrid warehouse + retail model for large-scale regional distribution. (Investment: ~₹2.25 Crores | Area: Large-scale property on highways/main roads.)
What is the difference between the FOFO and FOCO models?
We offer flexibility based on your desired level of involvement:
- FOFO (Franchise Owned, Franchise Operated): You own and manage the daily operations, staff, and sales. We provide the branding, inventory planning, and training. Ideal for entrepreneurs who want full control.
- FOCO (Franchise Owned, Company Operated): You provide the capital/location, but Ishan World manages 100% of the operations, including staffing, marketing, and sales. Ideal for investors looking for fixed/profit-sharing returns without operational stress.
What is the PAS (Purchase After Sales) Model?
The PAS model is a revolutionary supply chain feature that allows our franchisees to operate with minimal inventory risk. Instead of blocking massive capital in unsold stock, you can book orders based on our wide display range, and we fulfill the delivery through our centralized distribution network.
Is the Franchise Fee a royalty? What does it cover?
No, the Franchise Fee is not a recurring royalty. It is a one-time investment toward your store’s professional setup. It covers:
- Technical Design: Store layouts, 3D drawings, electrical, and furniture details.
- Recruitment & Training: Assistance in hiring and training your sales and operations team.
- Marketing: Grand opening digital campaigns and local brand positioning.
- Mentorship: Regular visits from our corporate team to optimize store performance.
Do I need prior experience in the ceramic industry?
No, We look for individuals with a zeal for business and sound managerial skills. Our comprehensive training program at the Head Office, detailed operating manuals, and on-field assistance ensure you are fully equipped to run a successful store regardless of your background.
How does the company support my store's marketing?
We provide end-to-end marketing support, including social media content, local lead generation campaigns, and national branding. For our Divya Depot and FOCO models, the company handles 100% of the marketing efforts to drive walk-ins and project orders to your location.
What is the typical Return on Investment (ROI) and Payback period?
While performance varies by location, our models are designed for high efficiency.
- Anticipated ROI: Approx. 45%+.
- Likely Payback Period: Typically between 18 and 24 months.
- Gross Margins: Generally range from 8% to 15%, depending on the product mix.
Can I apply for a B2B Distribution format instead of a retail store?
Yes. For partners interested in backend supply, we offer DC L-1 and DC L-2 (Distribution Centers) and Depot (V-1/V-3) formats. These are focused on regional stocking and fulfilling bulk orders for other retail points and large-scale builders.